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Where service you can trust meets high impact clout.

Brand: Solo Stove & Snoop Dogg

Involved Media

The Challenge

Solo Stove faced the challenge of moving beyond performance marketing to establish a stronger brand presence. The company needed to expand its market appeal and invigorate its direct-to-consumer (DTC) sales, which had seen a decline.

The Solution

The Involved Strategy team developed a comprehensive plan to leverage Snoop Dogg’s influence in sports, entertainment, and music. This was achieved by creating anticipation through a cryptic message from Snoop Dogg about “giving up smoke,” followed by a dramatic reveal of his role as Chief Smokeless Officer.

The Result

The campaign was a resounding success, with the media strategy perfectly timed and executed without leaks. The partnership with Snoop Dogg culminated in high-visibility events like a Macy’s Thanksgiving Day Parade float and a TV spot during the parade, leading to exceptional ratings and exposure.

  • Execution of a high-impact brand campaign with a celebrity endorsement.
  • Significant media exposure during a prime holiday event.

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