A-B to show the most Super Bowl beer ads, but this time others join in
With the Super Bowl right around the corner, many are excited for one thing: ads. Since 1989 the only beer company allowed to advertise during the Super Bowl was Anheuser-Busch but last year Anheuser-Busch did not renew their contract to be the only beer advertiser, allowing other companies like Molson Coors Beverage Company and Heineken to promote their ads as well. For the $7M, 30 second slot, we’re excited to see the turnout. (stltoday.com: 1/19/2023)
Four Tips For Succeeding With Influencer Marketing
The influencer marketing industry is booming especially since apps such as Instagram, TikTok, and BeReal grew to be what they are today. The Influencer industry alone is worth an estimated $16 billion as of 2022 and is increasing day after day. Here are four tips to help you succeed in the influencer world and help improve your campaigns:(forbes.com: 1/17/2023)
What Instagram’s Shop tab removal means for social media
Next month another feature on Instagram will be disappearing, the Shop tab will be removed from the navigation bar. According to an announcement that the IG team sent out, “you will still be able to set up and run your shop on Instagram as we continue to invest in shopping experiences” but this change will be replaced with a Meta-owned platform in the navigation bar to prompt content creation and consumption. (marketingdive.com: 1/12/2023)
Ad spending on TikTok defies advertising slowdown
As we enter Q1 and start a new year in advertising we take a look at the increase/decrease of social platforms ad spending. TikTok’s without surprise seeing a strong increase, the short-form video app continues to define all odds and sees a constant rise in spend. The platform alone makes up about 25% of social ad budgets and continues to grow year over year.(digiday.com: 1/17/2023)
Instagram Quiet Mode: A New Way to Manage Your Time and Focus
Have you ever hopped onto Instagram just to check a notification and then wasted what feels like hours aimlessly scrolling? Well get ready to break those habits and create a better online/life balance! Instagram is launching “Quiet mode” to help people focus and set boundaries with social media consumption. The new feature will turn off notifications and send auto-replies when you receive a direct message as well as allowing users to set up specific times they would like quiet mode to be enabled to avoid those late night social media binges. (about.fb.com: 1/19/23)
