The War In Israel — How Brands, Agencies And Ad Tech Firms Are Responding
Following a recent terrorist attack in Israel, brands and agencies are showing support. American Eagle displayed an Israeli flag billboard in Times Square, gaining positive feedback. Ad agencies and tech firms with Israeli outposts are impacted by the conflict, and their CEOs are expressing solidarity with their staff. Israel, particularly Tel Aviv, is a hub for ad agencies and tech companies, including Anzu, Taboola, Similarweb, and Yotpo, known for marketing technology innovation. (AdAge.com: 10/11/2023)
AI Watch: Weekly Updates for the Latest in Generative AI News
Adweek’s AI roundup covers generative AI developments: Publishers lobby for AI copyright protection, tech giants educate lawmakers. Meta and LinkedIn introduce generative AI tools for marketers. Visa launches a $100 million fund for AI startups in commerce and payments. Canva offers AI tools for non-designers with legal protection. (AdWeek.com: 10/6/2023)
Supporting Our Community This World Mental Health Day And Beyond
TikTok is enhancing US mental health support by partnering with organizations like the National Institute of Mental Health and offering information on 40 mental health conditions. They provide digital well-being tools, including screen time limits, and donated $250,000 to the Rare Impact Fund for mental health services. The #MentalHealthAwareness: Better Together campaign encourages users to share their well-being journeys and access resources, emphasizing TikTok’s commitment to mental health awareness. (Newsroom.Tiktok.com: 10/10/2023)
TikTok Experiments With Ad-Free Subscriptions
Hot on the heels of reports that Meta may be considering an ad-free subscription option for both Facebook and Instagram, TikTok is now also experimenting with a paid, ad-free experience, according to new code spotted in the app, which includes a basic overview of its coming ad-free experiment. TikTok is seemingly looking to charge users $4.99 per month to eliminate ads from their TikTok experience.(Marketingdive.com: 10/3/2023)
