New-Tech Firm The Trade Desk Aims to Influence Old-School TV Upfront
Advertising technology firm The Trade Desk is aiming to bring programmatic advertising to TV upfronts, the annual negotiations between TV networks and advertisers for ad inventory. The Trade Desk’s new platform, called Unified ID 2.0, will allow advertisers to target specific audiences across both linear and digital TV channels. The move is part of The Trade Desk’s efforts to expand into the TV advertising market and challenge the traditional upfronts model. (variety.com: 3/1/2023)
Future Growth of Programmatic Advertising Market
A new market research report predicts that the global programmatic advertising market will grow at a CAGR of 24.6% between 2021 and 2030. The report cites the increasing adoption of programmatic advertising by advertisers and publishers, the growth of digital advertising, and the rise of mobile devices and social media as key drivers of market growth. North America is expected to remain the largest market for programmatic advertising, followed by Europe and Asia-Pacific. (digitaljournal.com: 3/1/2023)
Snapchat’s Pitch to Advertisers is Starting to Feel as Ephemeral as Its Content – And Its Q4 Results Prove It
Snapchat’s Q4 2022 results have left some advertisers skeptical of the platform’s potential as an advertising platform. Despite reporting strong user growth, Snapchat’s advertising revenue fell short of expectations, leading some advertisers to question the effectiveness of the platform’s ad products. In response, Snapchat is working to improve its advertising tools and offer more transparent metrics to advertisers. However, some experts suggest that Snapchat may struggle to compete with larger platforms like Facebook and Google. (digiday.com: 2/1/2023)
Dynamic Product Ads On Facebook: Why Are They So Powerful?
A recent article in Forbes explores the power of dynamic product ads on Facebook. The article highlights the benefits of these ads, which are designed to show users personalized product recommendations based on their browsing and purchase history. The author argues that dynamic product ads can help businesses increase sales, improve targeting and retargeting, and drive customer engagement. To succeed with these ads, businesses should focus on optimizing their product catalog and targeting strategies, and continuously monitor and refine their campaigns. (forbes.com: 3/2/2023)
TikTok Launches ‘Sounds for Business’ to Help Marketers Create Engaging Content
TikTok has launched a new feature called Sounds for Business that allows marketers to use popular songs and sounds in their ads. The feature, which is similar to TikTok’s existing Sounds feature for users, is designed to help marketers create more engaging and memorable ads. To use Sounds for Business, marketers can select from a library of popular sounds or create their own sounds using TikTok’s editing tools. The feature is now available to all TikTok advertisers globally. (techcrunch.com: 2/28/2023)
