Overall, Netflix’s global subscribers total was 232.5 million at the end of its first quarter of 2023. Netflix introduced paid sharing more broadly in the second quarter. We continue to believe paid sharing will drive 5 percent-plus uplift to revenue. Netflix eliminated its basic ad-free tier in Canada (and de-emphasized in the U.S.), which we estimate could provide a 10 percent uplift to average revenue per user over time and should help scale the ad base faster than prior expectations. (hollywoodreporter.com: 7/17/2023)
Meta Rolls Out Multiple Updates to Enhance Facebook Video Experience
Meta, has rolled out updates to enhance the video experience on the platform. The updates aim to provide users with a more engaging and seamless video-watching experience. By improving video recommendations and discovery, as well as enhancing video playback quality, Meta aims to make Facebook a more appealing platform for users to enjoy and share video content. (searchengineland.com: 7/18/2023)
Marketing on Threads: What You Need to Know
Discover the essentials of marketing on Threads, a messaging platform tailored for close friends. Gain insights for brands and marketers, emphasizing the value of authentic connections with users. By understanding the app’s private nature, marketers can create engaging and personalized content to effectively connect with audiences, fostering meaningful conversations within this specialized social media environment. (martech.org: 7/12/2023)
Amazon Nears $13 Billion in Prime Day Sales
Amazon grew worldwide sales 6.7% to $12.9 billion during the two-day summer sale it created nearly a decade ago. In the U.S., ecommerce sales grew 6.1% during the same period. Amazon is No. 3 in Digital Commerce 360’s new 2023 Global Online Marketplaces Report. That’s up 6.7% year over year from the same shopping spree in 2022, which ran July 12 and 13. In 2021, Prime Day sales reached $11.19 billion and represented a 7.7% increase over Amazon’s 2020 event. (digitalcommerce360.com: 7/18/2023)
