Linear TV Falls Below 50 Percent of Viewing for First Time
In July 2023, broadcast and cable TV face decreased viewership as streaming services gain prominence. Cable networks see record-low ratings, indicating changing viewer preferences. The shift towards streaming platforms reshapes the TV landscape, highlighting the evolving dynamics of entertainment consumption. (hollywoodreporter.com: 8/15/2023)
Instagram Adds a Musical Twist to Photo Sharing, As Well As Other New Features
Instagram introduces a musical element to photo sharing on its platform. Users can now add music to their shared photos, enhancing the visual experience with audio elements. This feature adds a new layer of creativity and personalization to posts, making Instagram more engaging for users looking to combine visuals and music in their content. The update aims to further enrich the user experience on the platform. (zdnet.com: 8/14/2023)
X Enlists IAS to Provide Pre-Bid Brand Safety Certification
X, formerly Twitter, has enlisted Integral Ad Science (IAS) to provide brand safety and suitability certification for advertisers on the platform. The news comes amid increased concerns that X has become a haven for hate speech and offensive content since Elon Musk bought the company last year. Recently, two of the platform’s executives in charge of brand safety departed. Shortly thereafter, reports surfaced that the company has experienced a precipitous drop in ad revenue. (marketingdive.com: 8/10/2023)
YouTube Music is Adding a TikTok-Style ‘Samples’ Short-Form Video Feed
YouTube Music is launching a new TikTok-style short-form personalized video feed called “Samples,” the company announced on Monday. Each clip in the feed offers a glimpse into the artist, music video and feel of a song recommended to you. As with TikTok and other copycat short-form video feeds, users can swipe vertically in the new Samples feed to discover songs and music videos. (techcrunch.com: 8/15/2023)
What Does Generative AI Mean for Websites and SEO?
Explore the impact of generative AI on websites and SEO. Generative AI is reshaping website creation through automated content generation and design. This advancement holds potential for improved user experiences and streamlined SEO strategies. With the capability to create dynamic content, generative AI is poised to revolutionize website development and optimization, providing a glimpse into the future of the digital landscape. (forbes.com: 8/15/2023)
