The Trade Desk and Tokopedia Pioneer a New Advertising Approach to Retail Media on the Open Internet
Global ad tech leader The Trade Desk has partnered with Indonesia’s top e-commerce platform, Tokopedia, enabling marketers to target users based on their Tokopedia activities while ensuring data privacy. This collaboration harnesses Tokopedia’s 100 million monthly active users across Indonesia, extending ad reach beyond the e-commerce platform to channels like OTT, CTV, audio streaming, and DOOH. Marketers can also track ad effectiveness and link ad spend to sales, vital as the industry adapts to changing data privacy regulations and the phasing out of third-party cookies. (thetradedesk.com: 8/14/2023)
Meta to Deprecate Facebook News Tabs in 3 European Countries
Meta will begin phasing out its Facebook News features, a tab in the app’s bookmarks section that spotlights news, in the U.K., France and Germany in early December. The change will not affect users’ ability to view links to news articles on Facebook, and European news publishers will continue to have the ability to post links to their stories and direct users to their websites, according to the company. (marketingdive.com: 9/7/2023)
Threads Adds New Desktop Functionality, and the Ability to Follow Specific Conversations
Meta continues to roll out new updates for Threads, including a new way to keep tabs on specific conversations, an updated post activity display, quote posts on desktop, Thread editing, and more. You can now tap on the bell icon to get updates about a specific conversation, with alerts for Thread replies then active for the proceeding 24 hours. (socialmediatoday.com: 9/13/2023)
TikTok Launches In-Stream Shops to All U.S. Retailers in Latest eCommerce Push
TikTok’s looking to promote its new “Creative Challenge” affiliate program, through which creators are able to earn commissions from any sales that they generate by promoting selected products in their uploads. It’s also giving retailers access to its “Fulfilled by TikTok” program, which enables merchants to provide TikTok with a selection of their products, so that TikTok can then manage orders, which could improve responsiveness. (socialmediatoday.com: 9/12/2023)
Global Influencer Marketing Spend Expected to Hit $34 Billion in 2023
Global influencer marketing spend climbed 21.5% in 2022 to $29 billion, according to a new report from market research firm PQ Media. The firm projects influencer marketing investment to soar an additional 17% to $34 billion by the end of 2023 as a growing number of brands and marketers look to leverage creator partnerships. (adage.com: 9/14/2023)
