Instagram may be making Reels longer to compete with TikTok
Instagram is reportedly testing longer Reels, surpassing TikTok’s time limit. The platform’s move aims to provide users with extended video-sharing capabilities, potentially attracting more content creators. This initiative places Instagram in direct competition with TikTok, capitalizing on its vast user base while offering an alternative for longer-form video content. The expansion of Reels indicates Instagram’s continued efforts to innovate and evolve. (theverge.com: 8/30/2023)
Google’s New GenAI Marketing Tools Speed Up Campaign Planning and Buying
At the annual Google Cloud Next conference in San Francisco, the tech giant announced a generative artificial intelligence-powered marketing solution that aims to speed up the time it takes for marketers to build and serve marketing campaigns. Google is collaborating with GenAI platform Typeface and customer data platform GrowthLoop to introduce the GenAI Marketing Solution on its cloud platform, available to Google’s BigQuery customers. (adweek.com: 8/30/2023)
Advanced Ad Targeting and Personalization Are Elevating Advertisers’ Retail Media Campaigns
Discover how advanced ad targeting and personalization are revolutionizing advertisers’ retail media campaigns. Leveraging data-driven insights, advertisers craft tailored experiences that resonate with consumers, optimizing engagement and conversions. This approach underscores the crucial role of precise targeting and customization in the dynamic advertising landscape, enhancing the effectiveness of retail media strategies. (digiday.com: 8/30/2023)
Walmart Launched Back-To-School ‘Supercampus’ Experience on Roblox
Marking a new Roblox experience, Walmart has introduced Supercampus, a back-to-school-themed game, the retailer announced Wednesday. Players aged 13 and up can solve puzzles and play using supplies from Bic, Crayola, 3M and other popular back-to-school brands, the company said. The retailer designed its environment to follow Roblox’s latest rules for all ages, per the press release. (marketingdive.com: 8/28/2023)
