Join iNvolved Media at Brand Innovators’ Women in Financial Marketing Livecast (Thursday, 7/14/22). At 12:40 pm, iNvolved Media’s Marina Shafiro (VP, Digital media) will moderate
Yahoo and DIRECTV open up addressable TV and streaming inventory A new partnership between Yahoo and DIRECTV has been formed as an attempt to close
How brands use CTV as a direct response channel With the combination of traditional television targeting with a call to action and conversion tracking, connected
Digital out-of-home soars amid the return to the office As people begin to slowly transition back into the office, digital out-of-home ads are again being
Digital Video Ad Spend Increased 49% in 2021 and Expected to Reach Nearly $50 Billion in 2022, According to IAB’s 2021 Video Ad Spend and
Tech companies flock to out-of-home during comeback year Major tech companies are beginning to follow the upcoming trends as they increase their focus on out-of-home
With the current Meta targeting controversy, the platform will continue to adapt and present new targeting options to circumvent ad waste. We will be seeing
Understanding How the Out-of-Home Ecosystem Works A majority of people are aware of out-of-home (OOH), but the evolved concept is still widely misunderstood within the
The Shift To Programmatic CTV: Why Healthcare Marketers Need To Go All-In To Grow While the pandemic has increased the popularity of streaming services, connected
Michael Dobson, SVP Digital Media at iNvolved joined IBM’s Jessica Criscione, CTO, Marketing & Digital Sales, for a “Fireside Chat” at Brand Innovators Marketing Innovation
Data privacy and identity remain top of mind for 2022, data providers, tech platforms and publishers will continue to adapt in order to maintain reach
New for 2022! Marketers looking for live NCAA Tournament CTV coverage can turn to the eVolvedTV Playbook, iNvolved Media’s one stop proprietary solution for hard-to-secure
