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Our Team

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iNvolved Media Office
Melissa Keller
Melissa Keller
EVP, Managing Director
ABout

Look here. With the lines now blurred between what was once traditional and digital media, Melissa’s perspective across the industry informs clients with unique focus.

Melissa oversees every aspect of our performance portfolio, ensuring that what you see is what you get.

Michael Dobson
Michael Dobson
SVP, Digital Media
ABout

Listen up. Throughout Michael’s 10+ years in the digital space, he’s done a lot of listening … from brand challenges to customer feedback.

As our digital practice lead, Michael sorts out the signals from the noise, to build repeatable results-driven media campaigns.

Fun Facts
What is your favorite part about working at iNvolved?

No day is the same. love the ever evolving change and working with a wide range of clients.

What is your favorite travel destination?

My favorite travel destination is anywhere that includes a beach and warm weather.

Alexis Rubino
Alexis Rubino
Social Assistant
Fun Facts
What is your favorite part about working at iNvolved?

I really enjoy the team aspect of iNvolved and how everyone works together to help everyone.

What is your favorite social media platform and why?

TikTok is my currently my favorite. I could scroll for hours.

What are your top 2-3 favorite hobbies?

Video games, gardening & social media.

Anna Sadler
Anna Sadler
PROGRAMMATIC SUPERVISOR
Fun Facts
What is your favorite part about working at iNvolved?

Ability to work directly with clients and have an impact on their bottom line.

What is your favorite social media platform and why?

Instagram, this is how I maintain relationships with my friends. (Sharing memes mostly)

What is one fun fact about you?

I have over fifty live plants in my apartment.

Arlene Quinones
Arlene Quinones
Associate Director
Fun Facts
What is your favorite part about working at iNvolved?

I love working on multiple clients instead of concentrating only on one like most agencies do. It keeps me polished and helps me apply key learnings (good and bad) to other campaigns.

What is your favorite social media platform and why?

I live and breathe Twitter and Pinterest. I haven’t had a Facebook since I was 18.

What are your top 2-3 favorite hobbies?

All my hobbies are plants. Taking care of my plants, buying new plants, researching how to keep my plants happy. I have 15 plants at home and 5 in the office.

Austin Strauss
Austin Strauss
PROGRAMMATIC DIRECTOR
Fun Facts
What is your favorite part about working at iNvolved?

My Amazing coworkers!

What is your favorite social media platform and why?

TikTok! It’s endless fun.

What are your top 2-3 favorite hobbies?

Art and Sports!

Brianna Carty
DIGITAL SPECIALIST
Fun Facts
What is your favorite part about working at iNvolved?

Every day is exciting!

What is your favorite social media platform and why?

TikTok – Endless amount of entertainment.

What are your top 2-3 favorite hobbies?

Golf, Reading, Video Games.

Cedric Chi
Cedric Chi
SR. DIGITAL MEDIA SPECIALIST
Fun Facts
What is your favorite part about working at iNvolved?

The people. I haven’t met the team yet because I work remotely from Asia, but I can also count on them, which I really appreciate.  

What is your favorite social media platform and why?

Instagram, because it’s just easier to use and I’m too old for TikTok 😂

What is one fun fact about you?

I’m not sure if it’s fun but I’m obsessed with boba tea. We have the best here in Taiwan!

Christian Simonsen​
Christian Simonsen
SR. DIGITAL SPECIALIST
Fun Facts
What is your favorite accomplishment at iNvolved?

Building up client relationships and developing a level of trust and understanding to help grow our client’s brands.

What is your favorite social media platform and why?

Twitter because of the unfiltered responses.

What is a fun fact about yourself?

Growing up I earned a black belt in Karate.

Connor McGarry
Connor McGarry
VP, MEDIA DATA SYSTEMS
Fun Facts
What is your favorite part about working at iNvolved?

The flexibility to pivot with the digital landscape.

What is your favorite social media platform and why?

YouTube. I have a video production background always enjoyed the format, also the variety of entertaining and educational content.

What are your top 2-3 favorite hobbies?

Sailing and watching soccer.

Elliot Levin
Elliot Levin
ASSOC. BUYER, DIGITAL MEDIA
Fun Facts
What is your favorite part about working at iNvolved?

Onboarding new clients.

What is your favorite social media platform and why?

LinkedIn – it’s the least toxic!

What is one fun fact about you?

I have been to over 500 rock concerts.

Erika Negron
Erika Negron
MEDIA ASSISTANT, DIGITAL
Fun Facts
What is your favorite part about working at iNvolved?

I admire the company’s work ethic and how collaborative the team is.

What is your favorite social media platform and why?

My favorite social media platform would have to be Instagram. I love taking pictures and uploading them to my feed, it allows me to express myself.  

What are your top 2-3 favorite hobbies?
  • Going to the beach.
  • Going to the gym and working out.
  • Taking pictures and creating content for social media.
Erin O'Grady
Erin O'Grady
Sr. Media Buyer
Fun Facts
What is your favorite part about working at iNvolved?

The people!

What is your favorite social media platform and why?

TikTok – it keeps my short attention span entertained for hours!

What are your top 2-3 favorite hobbies?

Reading, going to music festivals & collecting vinyl records.

Freddie Colon
Freddie Colon
Associate Media Buyer
Fun Facts
What is your favorite part about working at iNvolved?

The collaboration and chemistry of our team.

What is your favorite social media platform and why?

Twitter because of its relaxed nature.

What are your top 2-3 favorite hobbies?

Watching basketball, surfing, going to the beach.

Ines Herrera
Ines Herrera
Social Assistant
Fun Facts
What is your favorite part about working at iNvolved?

The company culture and welcoming co-workers as well as the opportunity to work from home so I can stay near my family!

What is your favorite social media platform and why?

My favorite social media platform is TikTok as it is easy to navigate/use and it’s where I find myself spending most of my online time.

What are your top 2-3 favorite hobbies?

Painting, drawing, and dancing.

James Ferguson
James Ferguson
VP, Digital Media
Fun Facts
What is your favorite part about working at iNvolved?

The people are a given, so I’m going to say the variety. I’ve worked on all kinds of accounts and that experience has provided an invaluable boot camp style training.

What is your favorite social media platform and why?

Twitter. I’m too old for Snapchat or TikTok, but Twitter is manageable. I’ve got a nice bubble there.

What are your top 2-3 favorite hobbies?

I like comics, reading and writing them. It’s a fun medium that’s a lot more than just super heroes. I also collect enamel pins and wear a different one on my jacket each day. Follow along at @jamesfergupin on Instagram.

Jeremiah Wood
Jeremiah Wood
Media Assistant, Digital
Fun Facts
What is your favorite part about working at iNvolved?

My favorite part of working at Active is the collaborative effort that we all make to help our clients ever-changing needs each day.

What is your favorite social media platform and why?

My favorite social media platform is Twitter, I love having access to a constantly updating news feed for entertainment, sports and world news. A close 2nd would be TikTok.

What is one fun fact about you?

Before working at Active, I worked in the radio industry as an on-air talent here in New York and in Florida.

Joe McDonagh
Joe McDonagh
ASSOCIATE BUYER
Fun Facts
What is your favorite accomplishment at iNvolved?

Moving over to the digital department and getting a good grasp on the digital industry.

What is your favorite social media platform and why?

Youtube, you can find content about anything.

What are your top 2-3 favorite hobbies?

Golfing, discovering new music, playing pick-up basketball

Kate Castel
Kate Castel
DIGITAL SUPERVISOR
Fun Facts
What is your favorite part about working at iNvolved?

Working with a team that is passionate about developing solutions to help our clients achieve their goals.

What is your favorite social media platform and why?

Instagram, call me old fashion, but I like being able to see both pictures and videos. In addition, I like training the algorithm to serve me content based on my preferences.

What is one fun fact about you?

I used to be a news reporter for a show called Teen News Now back in 2007.

Katherine Chang
Katherine Chang
ASSOCIATE DIRECTOR, DIGITAL
Fun Facts
What is your favorite part about working at iNvolved?

My favorite part of working at iNvolved is our diverse team! Our team members come from various backgrounds and experiences, so we are always able to learn from each other and grow together.

What is your favorite social media platform and why?

Instagram, because I like the mix of static and video feed.

What is your favorite travel destination?

South Korea and Japan! The food is great and there are so many cities to explore in each country.

Kathy McGrath
Kathy McGrath
SVP DIGITAL MEDIA PARTNERSHIPS
Fun Facts
What is your favorite part about working at iNvolved?

The incredible teamwork and collaboration in bringing creative solutions to our clients.

What is your favorite social media platform and why?

Facebook – you can always find an old friend to catch up with.

What are your top 2-3 favorite hobbies?

Tennis, Paddle Ball, Pickleball (anything with a racquet).

Kylie Cawley
Kylie Cawley
SR. SOCIAL SPECIALIST
Fun Facts
What is your favorite part about working at iNvolved?

My Co-Workers and the unique ways we get to use social platforms to advertise.

What is your favorite social media platform and why?

TikTok! It is always evolving and I get to see videos that appeal to my specific interests. I learn something new on there every day!

What is a fun fact about yourself?

I’ve been to 30+ Countries

Marc Frage
Marc Frage
Digital Marketing Specialist
Fun Facts
What is your favorite part about working at iNvolved?

My Favorite Part of working at iNvolved would be a team is working with driven individuals who are leaders in their specific focus. 

What is your favorite social media platform and why?

My favorite Social media platform to use currently is Tiktok & to advertise on would be FB/IG.

What is one fun fact about you?

A fun fact about me would be I was born in Haiti. 

Marina Shafiro
Marina Sharifo
VP, DIGITAL MEDIA
Fun Facts
What is your favorite part about working at iNvolved?

The drive, passion, inclusivity, and collaboration.

What is your favorite social media platform and why?

TikTok because while it’s one of the newest platforms it is gaining popularity exponentially which is due to content and organic exposure.

What is one fun fact about you?

Huge animal lover! I have 4 dogs, cat, fish and a parrot.

Mark Guzman
Mark Guzman
Programmatic Media Buying Specialist
Fun Facts
What is your favorite part about working at iNvolved?

The team here at Involved is extremely knowledgeable & willing to help teach me everything they know. I’m learning more about media every single day!

What is your favorite social media platform and why?

BeReal! Loving seeing what my friends & family are up to.

What is one fun fact about you?

During my time at The University of Texas at Austin, I was a member of the Longhorn Marching Band Saxophone section! Hook ‘em Horns!

Mark Panneton
Mark Panneton
New Business Sales & Mktg.
Fun Facts
What is your favorite part about working at iNvolved?

Getting to work with some of the best and brightest in the industry.

What is your favorite social media platform and why?

TikTok. It’s the most entertaining and I find the algorithm to be pretty spot-on in terms of the interests on your FYP.

What is one fun fact about you?

I was fortunate enough to be part of the National Championship lacrosse team in 2013 during my time at Stevenson University.

Meghan Corson
Meghan Corson
Associate Media Buyer
Fun Facts
What is your favorite part about working at iNvolved?

My co-workers!

What is your favorite social media platform and why?

TikTok because it’s the most entertaining.

What are your top 2-3 favorite hobbies?

Hiking & going to concerts.

Rachel Morrissey
Rachel Morrissey
Associate Director
Fun Facts
What is your favorite part about working at iNvolved?

Getting to work on multiple accounts across a variety of verticals.

What is your favorite social media platform and why?

Probably Instagram but I have been known to spend more time than I’d like to admit scrolling through TikTok.

What is one fun fact about you?

I was once pulled out of the audience on the Rachael Ray show and played Pictionary with Rachael and William H. Macy.