Betting Across Borders: Advertising Gambling in the US and Canada

Originally posted on Gambling Insider

By Shukmei Wong, SVP Omnichannel Media, Involved Media

As the gambling industry continues to expand in North America, it faces a unique challenge when crafting media campaigns across two countries with different regulatory and media landscapes. Marketers need to understand best practices and how to approach media across the US and Canada.

Involved’s SVP of Omnichannel Media, Shukmei Wong, discusses the growth of the online gambling industry and advertisers’ understanding of the regulatory path to reach consumers and create compliant campaigns.

Click here to view the full article on Gambling Insider.