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- May 9, 2025
Sales Are Down — Is it Marketing, Macroeconomics, Or Momentum?
In her latest article, Corinne discusses how despite strong U.S macroeconomic indicators, marketers are seeing a shift i...
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- April 7, 2025
Do Consumers Feel Constrained — Or Liberated?
In this month's MediaPost column, Corinne Casagrande explores how affluent consumers are reacting to market uncertaintyâ...
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- March 3, 2025
Involved @SXSW: Kristi Tropp Leads A Fireside Chat with AG1’s, CMO, Paulie Dery
Kristi Tropp, Involved's SVP and Managing Director, will lead a Fireside Chat at Brand Innovators Brand Marketing Summit...
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- February 19, 2025
Super Bowl Viewership Convergence and Measurement
For years, viewership convergence and measurement have been a struggle for marketers who heavily rely on both broadcast ...
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- February 5, 2025
Neighborhood Watch: Eyeing The Rise of Local Marketing Spend
Corinne is on Neighborhood watch. In this month's MediaPost column she discusses the diverse impact that economic and re...
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- January 6, 2025
The 2025 Precision Economy: Shopping with Data
In her recent MediaPost Article, Corinne Casagrande discusses how consumers are using AI tools for data to support their...
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- December 17, 2024
[Infographic] Connected Audience Fall 2024 Report – Short-Form Video, Connected
Short-Form Video, Connected Audiences Infographic...
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- December 10, 2024
[Infographic] Connected Audience Fall 2024 Report – Video Viewership
Connected Video Viewership Infographic...
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- December 6, 2024
Involved Media’s Connected Audience Media Planning Advice: Follow the Tapestry Road
In a recent article with MediaVillage, "Involved Media's Connected Audience Media Planning Advice: Follow the Tapestry R...
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- December 3, 2024
[Infographic] Connected Audience Fall 2024 Report – Connected Video Audiences
Connected Video Audiences Infographic...
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- December 2, 2024
Attention: It’s in Short Supply
In her latest MediaPost article, Corinne Casagrande discusses the marketing goal of quantifying our attention and how "s...
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- November 14, 2024
Involved Media Expands Global Footprint with Office In Madrid
Involved Media Expands Global Footprint with Office in Madrid...
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- November 15, 2024
Involved Media’s Corinne Casagrande Leads Marketing Innovation Summit @ Las Vegas Race Week
Are you heading to Las Vegas Race Week? We are too! On Thursday, November 21st at 2:00 pm (PT), Corinne Casagrande, Invo...
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- October 3, 2024
Rate Cut Ripple: Waiting For an Impact On Spend
In her latest MediaPost article, Corinne Casagrande discusses how the Fed's recent interest rate cuts might boost spendi...
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- September 3, 2024
Navigating Pricing to Avoid Pitchforks
In Corinne Casagrande's latest MediaPost article, she discusses the impact of food price increases, consumer reactions, ...
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- August 6, 2024
Google + Third-Party Cookies: The Cookie That Never Fully Crumbles
With Google's recent announcement of reversing its stance on third-party cookies in Chrome, Michael Dobson, our Global C...
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- June 18, 2024
Involved Media’s Joanna Ruttner on Stage at Cannes
Discover our very own Involved Media, Joanna Ruttner, VP Director of Strategy & Planning, at Beet Tv's Global Leadership...
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- June 3, 2024
Budget Over Brand: Consumers Are Trading Down
From fast food to financial services, people are looking for cheaper goods and services. May’s Consumer Confidence rep...
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- February 29, 2024
Involved Media’s Michael Dobson Leads Brand Marketing Panel @ SXSW
Heading to SXSW? We'll be there! On Saturday, March 9,  2024 at 12:30 pm (CST), Michael Dobson, Involved Media’s Glob...
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- February 23, 2024
How Agencies Are Tackling Growing Sports Media Fragmentation
Joanna Ruttner, VP Director of Strategy and Planning, shares insights on targeting today's sports fans in this article ...
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- January 24, 2024
The Economy Is Rocking — Why Aren’t New Customers Flocking?
Many brands are struggling with new customer acquisition. Is the economy genuinely thriving for all, or is this a tale o...
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- January 2, 2024
Doing More With Less In 2024
The shift in how consumers interact with media and technology has always impacted how marketers reach and engage with au...
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- November 29, 2023
Consumers Still Spending — Just Not Giving
by Corinne Casagrande, SVP, Strategy For months, we’ve been fretting about an impending consumer spending pullback, wh...
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- September 15, 2023
TikTok Success: 5 Essential Strategies
TikTok has truly taken over and proven that it is here to stay, as its short-form video content continues to reimagine w...
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- August 24, 2023
Congratulations Shukmei “Shuky” Wong On Your Cynopsis Top Women In Media MVP Award
by Kristi Tropp, SVP, Managing Director We’re excited to announce that Shukmei “Shuky” Wong was named a 2023 CYNOP...
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- August 15, 2023
Why Programmatic is Essential to Your Media Mix
What even is Programmatic Media Buying? What does Programmatic Media do well? How does Programmatic work with other chan...
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- July 29, 2023
Spending Can Rise With The Sun, As Long As It’s Not Too Hot
Marketers have plenty of options to broadcast messaging in harmony with the weather. Programmatic prompts can help tem...
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- July 17, 2023
5 Key Reasons Why Data Is Crucial in Digital Advertising
In the fast-paced world of digital advertising, data plays a crucial role in achieving success. As we delve into the fiv...
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- June 15, 2023
2023: Top 3 Social Platforms Driving Results
As brands continue to evolve and grow their business, they soon realize how essential social media marketing is to their...
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- May 25, 2023
Summer Travel Tradeoffs: More Heads In Expensive Beds
Who are the latest frontline workers having to explain the dynamics of supply and demand to frustrated customers? Trav...
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- May 4, 2023
OK, I’ll (Still) Buy It: The Resilient Q1 Consumer
Analysts keep expecting consumers to pull back on spending, but consumers still haven’t gotten the memo. As Q1 reporti...
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- May 2, 2023
Involved Media Adds ClearMD To Its Roster of Clients
iNvolved Media, an independent strategic digital media agency that plans, executes, optimizes and measures cross-channel...
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- April 24, 2023
Sports Viewing Is More Fragmented Than Ever, But The Eyes Are Still Out There
It’s that sweet spot during the calendar year when sports fans are in their glory — whether it’s baseball, basketb...
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- March 30, 2023
The U.S. Workforce Is Shrinking. Should Your Brand Care?
Marketers are pretty good at keeping tabs on sweeping demographic patterns. Trends like the aging U.S. population and ...
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- March 8, 2023
Involved Media’s Michael Dobson at Brand Innovator’s Marketing Leadership Summit
Join us on Friday, March 10th, 2023 at 12:30 PM CST. iNvolved Media’s Michael Dobson, SVP Digital, will moderate a fir...
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- February 28, 2023
Streaming Study 2023
The latest in an ongoing study to understand how, when, what and why viewers stream video content....
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- February 28, 2023
During Economic Uncertainty, Embrace The New
The most-talked-about economic downturn of all time may be upon us — or not, depending on the day. Consumers keep spe...
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- February 23, 2023
Stream the Madness with eVolvedTV
New for 2022! Marketers looking for live NCAA Tournament CTV coverage can turn to the eVolvedTV Playbook, iNvolved Media...
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- January 20, 2023
Watch Broadbeam At Brand Innovators’ Evolution Of Retail Summit
In case you missed us at Brand Innovators’ Evolution of Retail Summit, where Broadbeam’s Corinne Casagrande, SVP Str...
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- January 13, 2023
Broadbeam At Brand Innovators’ Evolution Of Retail Summit
Join us at Brand Innovators’ Evolution of REtail Summit on Tuesday, January 17th, 2023 at 2:00 PM EST, where Broadbeam...
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- January 10, 2023
Involved Media’s Michael Dobson at Brand Innovators’ Evolution of Retail Livecast
Join us on Tuesday, January 17th, 2023 at 12:00 PM EST. iNvolved Media’s Michael Dobson, SVP Digital, will moderate a ...
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- December 20, 2022
Industry Trends To Keep An Eye On Next Year
If I had a crystal ball and could predict the future, I would have won the Powerball billion-dollar jackpot. But with ch...
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- December 6, 2022
US Individual Tax Preparation And Filing Behaviors – Topline Results
A proprietary study by Broadbeam Media and The University of San Francisco With many Americans changing how they filed t...
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- November 18, 2022
It’s Not Too Late To Plan For The 2022 Winter Shopping Holidays
By Jingru Zhou, Research Analyst This Fall has been a season like we’ve never seen: early holiday deals from Amazon...
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- November 1, 2022
Involved Media’s Michael Dobson at Brand Innovators’ C-Suite & Marketing Leadership Livecast
In case you missed it, iNvolved Media’s Michael Dobson moderated a fireside chat with Taryn Rayment, CMO of FTD/ Profl...
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- October 27, 2022
Involved Media’s Michael Dobson at BI’s C-Suite & Marketing Leadership
Join us on Tuesday, November 1st 2022 at 12:00 PM EST. iNvolved Media’s Michael Dobson, SVP Digital, will moderate a f...
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- September 16, 2022
Video & Audio Usage Among Older Adults
A proprietary 3Q 2022 survey of Adults 55+ and their changing media habits, including traditional and streaming video an...
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- January 22, 2024
iNvolved at Brand Innovators’ Women in Financial Marketing Livecast – Thursday, 7/14/22
Join iNvolved Media at Brand Innovators’ Women in Financial Marketing Livecast (Thursday, 7/14/22). At 12:40 pm, iNvol...
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- July 14, 2022
Involved Media’s Marina Shafiro at BI’s Women in Finance Marketing Livecast
iNvolved Media’s Marina Shafiro (VP, Digital) moderated a fireside chat with Katie Berry, Agency Relations Director, U...
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- March 11, 2022
iNvolved Media & IBM Fireside Chat
Michael Dobson, SVP Digital Media at iNvolved joined IBM’s Jessica Criscione, CTO, Marketing & Digital Sales, for a â€...
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- January 31, 2022
Sports Streaming
We examine consumer attitudes toward and behaviors around streaming sports, from what they stream to where they stream i...
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- January 20, 2022
iNvolved Media’s Michael Dobson & Liquid Death’s Greg Fass at Brand Innovators’ 2022 Kickoff Summit
On January 12th, the second day of Brand Innovators’ 2022 Kickoff Summit, iNvolved Media’s Michael Dobson (SVP, Digi...
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- December 21, 2021
Involved @ Brand Innovators’ 2022 Kickoff Summit: 1/11-1/13
Brand Innovators, is hosting their 2022 Kickoff Summit, “Setting the Stage for 2022”, set to take place from January...
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- October 25, 2023
Senior Adults’ Income Level A Major Factor In Signing On To TV Streamers
By Wayne Friedman While U.S. seniors — those 55 and older — continue to be slow to sign on to new streaming services...
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- November 19, 2021
COVID and Consumers
A breakdown of how respondents said they spent on selected product/services categories over the last year but relative t...
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- November 15, 2021
Aggregation without Aggravation
By Zachary Santucci and Carl Mayer Previously in this series, we’ve discussed the expansion of the streaming ecosystem...
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- September 3, 2021
Recruitment and Retention in Agencies after the Remote Revolution
Michael Dobson, SVP, digital media, spoke with Maya Middlemiss from Remote Report about ways iNvolved Media is giving â€...
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- August 4, 2021
Q3 2021 AVOD Viewership
Q3 2021 study to determine who, how and why people are watching AVODs....
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- July 27, 2021
Marketing with Stories 2021
Stories are evolving on Instagram, while disappearing from Twitter. Insider Intelligence | eMarketer interviewed iNvolve...
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- July 20, 2021
Five Things You Need To Know To Successfully Manage a Remote Team
Tyler Gallagher from Authority Magazine interviewed iNvolved Media SVP, Michael Dobson about managing remote or hybrid t...
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- July 12, 2021
Work From Home Insights
How has working from home changed our media consumption?...
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- May 4, 2021
Video Cluster Analysis
Proprietary Broadbeam research (Q2 2021) uncovered four distinct clusters in an effort to better understand pandemic-rel...
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- May 3, 2021
Changing Media Lifestyles
Broadbeam ran a study in February 2021 to reevaluate our assumptions about lifestyles and media diets...
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