The Trade Desk and Tokopedia Pioneer a New Advertising Approach to Retail Media on the Open Internet, Meta to Deprecate Facebook News Tabs in 3 European Countries, Threads Adds New Desktop Functionality, and the Ability to Follow Specific Conversations, TikTok Launches In-Stream Shops to All U.S. Retailers in Latest eCommerce Push, Global Influencer Marketing Spend Expected to Hit $34 Billion in 2023.
TikTok has truly taken over and proven that it is here to stay, as its short-form video content continues to reimagine what entertainment is for
Instagram may be making Reels longer to compete with TikTok, Google’s New GenAI Marketing Tools, Advanced Ad Targeting and Personalization, Walmart Launched Back-To-School ‘Supercampus’ Experience on Roblox
Linear TV Falls Below 50 Percent of Viewing for First Time, Instagram Adds a Musical Twist to Photo Sharing, X Enlists IAS, YouTube Music is Adding a TikTok-Style ‘Samples’ Short-Form Video Feed, What Does Generative AI Mean for Websites and SEO?
What even is Programmatic Media Buying? What does Programmatic Media do well? How does Programmatic work with other channels in your media mix?
How Advertisers are Taking OOH Beyond Billboards, YouTube Faces Pressure From Agencies, X Change Makes Ad Labels ‘Less Noticeable’ After Twitter Rebrand, Gaming Culture Takes Center Stage as Marketing’s Biggest Opportunity, What Apple’s iOS 17 Privacy Shift Means for Marketers.
Netflix earnings preview, Meta updates facebook video experience, Marketing on Threads, Amazon Prime Day Sales Report.
In the fast-paced world of digital advertising, data plays a crucial role in achieving success. As we delve into the five key reasons that highlight the importance of data, we will also emphasize our commitment to maintaining privacy and security standards. In this article, we aim to explore why data is indispensable in the digital advertising landscape.
YouTube Launches First Stage of Thumbnail A/B Testing in YouTube Studio, Programmatic Advertising Trends, Stats, & News, Meta is Launching Twitter Rival Called Threads, TikTok Expands Access to New TikTok Shop eCommerce Program, How AI is Revolutionizing SEO
Twitter Looks to Provide More Assurance for Ad Partners Amid Conflicting Data Claims, Pinterest Doubles Down on Vertical Video for Seasonal Ad Strategy, Meta Expands Reels Ads To Instagram, Tests AI Features, Google Is Forming A Policy On AI Content And E-E-A-T
As brands continue to evolve and grow their business, they soon realize how essential social media marketing is to their success. Before diving into paid social media strategies, let’s first address which platforms generate the most ROAS.
Instagram Tests New AI Chatbot Experience in DMs, Live Audio Streaming Market Growth Revenue 2023, The Rise of Nano-Influencers, Walmart Connect Expands In-Store Ad Formats As Shoppers Return En Masse
