Work From Home Insights

People who worked remote in 2020 & 2021 used the time at home to make many sweeping lifestyle changes, including higher video viewership before noon and late at night, leading to a company-wide reevaluation of these dayparts’ audience composition, and spending power. Broadbeam conducted a study to determine the extent of these changes in February 2021 with a sample of over 2,000 respondents.