Involved Media’s Michael Dobson Leads Brand Marketing Panel @ SXSW

Heading to SXSW? We’ll be there!

On Saturday, March 9,  2024 at 12:30 pm (CST), Michael Dobson, Involved Media’s Global Chief Digital Officer, will moderate a fireside chat at the Brand Innovators Leadership in Brand Marketing Summit @ SXSW.

This in-person panel, Building Brand Loyalty with Today’s Consumer, will take place at the upstairs stage at Lambert’s and will include insights from Ashleigh Gibson, Director Marketing & Strategy – Mac and Cheese at Kraft Heinz, Michael Kaye, Director | Head of Brand Marketing, Communications & Social Media at Archer, Viviana Muci, Director, Global Media and Digital Strategy at Monster Energy, and Rob Sender, Director of Brand & Marketing for the Dallas Cowboys.

Other sessions at this four-day event offer perspectives on influencer marketing, connecting with Gen Z through Brand Authenticity, The Impact of New AI Developments on the Future of Marketing, Driving Brand Relevance Through Culture, Innovating in a Recessionary Environment, Changing the Game with Trailblazing [Female] Leaders, and more!

If you’re a brand marketer in town for SXSW, please stop by.

Registration is free!

Register for the event.