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Sports Streaming

January 31, 2022 |

Live sports is often thought of as a pillar of linear TV reach. But with streaming providers increasingly spending on sports rights, fans are scrambling across services to find their game, match or race.

We examine consumer attitudes toward and behaviors around streaming sports, from what they stream to where they stream it, and how far they will search to stream their favorite sports. We also examine special events such as post-season tournaments (March Madness, Super Bowl) and the Olympics, as well as the impact of sports betting.

League Crossover

Source: Broadbeam Media Sports & Streaming Survey, January 2022

TV Viewership does not tell the whole sports story

Source: Broadbeam Media Sports & Streaming Survey, January 2022

Methodology notes:

Online Sample Size: 1523, must have watched at least one sport in the last year

Sports asked about: Baseball/Softball, Basketball, Combat Sports, Football, Golf, Hockey, Motorsports, Pro Wrestling, Soccer, Tennis, Summer & Winter Olympics

Respondents saw a maximum of 4 modules based on the sports they watched most