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Streaming Study 2023

February 28, 2023 |

Broadbeam has fielded 4 studies to understand watching habits over the past two years. Fielded in December 2022, this “What’s on TV” survey is an updated version of a survey originally fielded in June 2021.

Fielded in December 2022, this “What’s on TV” survey is an updated version of a survey originally fielded in June 2021.

More people are watching apps on their CTV

Viewership The free platforms associated with CTV devices (Roku, Freevee, Samsung, LG, and Vizio) had higher levels of growth on average than both paid platforms and other AVODs.

The TV viewer of 2023

TV has not full relented its place in the American home and will continue to hang on by its strong ties to some of America’s favorite content genres, Cable News and Sports.

For the full study many more insights on how people are choosing and interacting with streaming services, Contact Us ›

About the Broadbeam Streaming Study

Methodology:

  • We asked 1500 people, with TVs in their home, about their CTV (and TV) habits in December 2022.
    • This increase in people allowed us to included any TV households to compared all types of TV viewing (in the previous way respondents were required to have a connected TV or TV device)
  • Loose quotas were used to keep demographics balanced