Challenge
- Encourage registered voters to vote for a 2022 mid-term election ballot referendum and donate to the cause
Approach
Proactively secure political inventory approvals through our premium publisher marketplace
- Implement people-based approach to maximize unique reach among registered voters
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- Reengage with previously active voters via 1st party CRM data integration
- Leverage verified 3rd party data to reach independents
- Use relevant contextual and keyword targeting
Results
Reached 3.9 million registered voters across the state
Increased pole favorability by 4%
Minimized Overexposure - Average frequency per unique user was only 3.25 ads per week
Optimized CTR with an AM and late night focus; 45% more effective than "working hours"
