Skip to content

Political Referendum

Use CTV/OTT to drive residents to state-wide polling centers during the 2022 mid-term elections.


  • Encourage registered voters to vote for a 2022 mid-term election ballot referendum and donate to the cause


  • Proactively secure political inventory approvals through our premium publisher marketplace

  • Implement people-based approach to maximize unique reach among registered voters
    1. Reengage with previously active voters via 1st party CRM data integration
    2. Leverage verified 3rd party data to reach independents
    3. Use relevant contextual and keyword targeting


Reached 3.9 million registered voters across the state

Increased pole favorability by 4% 

Minimized Overexposure - Average frequency per unique user was only 3.25 ads per week

Optimized CTR with an AM and late night focus; 45% more effective than "working hours"

Share This Post

Get updates & latest News

Subscribe To Our Newsletter

More To Explore

iNvolved Media Digital Digest
Digital Digest

iNvolved Media Digital Digest 11.15.23

TikTok Beyond the Mobile Screen, Google Rolls Out AI Asset Generation for Ads, Netflix’s Premature Venture Into Programmatic Advertising, How Advertisers Are Grappling with the Influx of Retail Media Networks

Read More ›
iNvolved Media Digital Digest
Digital Digest

iNvolved Media Digital Digest 11.1.23

TikTok Is Testing 15-Minute Uploads With Select Users, Brands Lose By Ignoring Gen X, Comscore’s Proximic Adds New Political Segments To The Trade Desk, Programmatic Platforms Are Opening New Gaming Worlds For Brands, Snap Helps Brands Streamline Creator Partnerships with New Solutions

Read More ›

Let's Get iNvolved

Contact Us to schedule an introductory meeting.

iNvolved Media Office