Launching OOH for a digital-native beauty brand to drive in-store and web sales
We analyzed the traffic patterns of UBeautytarget who live and dwell near UBeauty store locations based on their mobile data. We look at location, frequency and time spent
In determining where we should make the largest OOH investments for UBeauty, we created indices comparing target, store penetration, media cost and reach impact, to rank our top markets.
DOOH was planned with different precision tactics to drive impact and learning. ID targeting drove response vs Lat/Long targeting, proving impact of DOOH. (IDs are closely matched with board spot time/place)
Increased aided and unaided awareness and brand consideration
Delivered 300% above contract on printed media
Drove attributable sales from DOOH retargeting that returned 4X the retargeting budget