Digital Digest 3.6.24

Embracing the Cookieless Future: Publishers’ Opportunity to Take Control

With the impending deprecation of third-party cookies, publishers have an opportunity to regain control of the advertising ecosystem. By implementing ethical data strategies and preventing data leakage, publishers can monetize audiences directly. This shift allows publishers to redefine data ownership, instill trust with readers, and enhance revenue streams through premium, first-party data. Proactive planning and investment in infrastructure empower publishers to thrive in the cookieless future.

See full article: admonsters.com

Reveal Mobile Partners with Place Exchange to Provide Programmatic Out of Home Campaign Measurement

Reveal Mobile and Place Exchange have teamed up to enhance Out of Home (OOH) campaign measurement. This collaboration integrates Reveal Mobile’s measurement capabilities with Place Exchange’s programmatic OOH media platform. Advertisers can now gauge campaign effectiveness across the marketing funnel, from brand lift to online and in-store traffic, using Reveal Mobile’s tools. The partnership aims to provide comprehensive insights and boost confidence in OOH investments amidst OOH’s projected growth in 2024.

See full article: martechseries.com

Vevo Partners With PubMatic to Expand Programmatic Buying Across its Global CTV Network

PubMatic, a digital advertising technology company, collaborates with Vevo, a top music video network, to accelerate programmatic CTV growth. This partnership grants advertisers access to Vevo’s vast premium CTV inventory, spanning 800,000 videos with 25 billion monthly views. Leveraging PubMatic’s demand and programmatic capabilities, Vevo aims to deliver targeted ads across various platforms, enhancing engagement and brand safety while optimizing ad revenue for both parties.

See full article: martechseries.com

Global Social Media Users Pass 5 Billion Milestone

The Digital 2024 report by We Are Social and Meltwater reveals that global active social media user identities have surpassed 5 billion, with users spending an average of 2 hours and 23 minutes daily on social platforms. TikTok leads in average time per Android user, followed by YouTube. Instagram is now the most loved social platform, overtaking WhatsApp. The report, spanning 550+ pages, covers various online trends, including digital ad spend growth and TikTok hashtag analysis.

See full article: marketingtechnews.net