Digital Digest 5.1.24

Yahoo Extends its Identity Solutions to Connected TV

Advertisers seek to bridge the gap between connected TV (CTV) and digital advertising by enhancing data compatibility and targeting precision. Yahoo expands its identity solutions to include CTV, aiming to align its data sets with digital standards. This move facilitates better ad targeting, measurement, and mitigation of signal loss. With improved match rates and cross-channel measurement, advertisers are encouraged to invest more in CTV advertising.

See full article: AdExchanger.com (4/16/24)

Sociable: Meta Brings Advanced AI Chatbot to All of its Apps

Meta introduces its advanced generative AI assistant, Meta AI, across Facebook, Instagram, WhatsApp, and Messenger, enabling users to access it directly from the search bar. Powered by the Meta Llama 3 engine, it facilitates conversational queries within the apps. Despite Meta’s past attempts with AI assistants like M bot, this new iteration promises greater utility with its enhanced capabilities, aiming to offer a more valuable in-app experience.

See full article: MarketingDive.com (4/19/24)

Google Delays Third-Party Cookie Demise Yet Again

Google delays the end of third-party cookies in Chrome browser, citing ongoing industry feedback and regulatory scrutiny, with no specific timeline beyond 2025 mentioned. This marks the third postponement since the initial 2020 announcement. The move aims to give the ad industry more preparation time amid uncertainties and concerns raised by regulatory bodies like the U.K. Competition and Markets Authority (CMA) and the Information Commissioner’s Office (ICO).

See full article: DigiDay.com (4/23/24)

Amazon Introduces Shoppable, Ad-Supported Channel to Prime Video Freevee

Amazon Live introduces a shoppable, ad-supported channel to Prime Video and Freevee, allowing US consumers to shop while watching content via mobile devices. Leveraging “shop the show” technology, viewers can browse and engage with products featured on-screen in real time. The channel features 24/7 programming from celebrities, creators, and brands, aiming to enhance engagement and boost Amazon’s ads business..

See full article: MarketingDive.com (4/18/24)