Involved Connected Audiences is back with a new Fall 2024 Report on Short-Form Video. If you missed the Connected Video 2024 Report presented last month, you can view it here.
To help our brands develop the most effective strategies, Involved Media recently conducted a survey of over 2000 respondents in August 2024, focusing on Connected Video in the United States, Canada and Australia. They asked consumers about their media habits across all platforms of short-form video.
Key findings from this portion of the study on connected video provide insights into the place of streaming video platforms in Americans’ daily lives.
Highlights from the US Short-Form Video Study
Source: Involved Media Connected Audience Study, US, Fall 2024
Source: Involved Media Connected Audience Study, US, Fall 2024
Source: Involved Media Connected Audience Study, US, Fall 2024