Involved Media’s Joanna Ruttner on Stage at Cannes

Joanna Ruttner, our VP and Director of Strategy & Planning, took part in Beet.TV’s Global Leadership Summit: “Data, Identity, and Measurement” at Cannes. The topic, “How Cookieless, Biddable IDs Can Close the Performance Gap,” covered alternative ID solutions, agencies testing third-party identity providers, and finding solutions that work for both advertisers and publishers. The panel, which also featured insights from Fabrice Beer-Gabel, VP of Strategy & Partnership, IntentIQ, was moderated by Jon Watts, MD, CIMM, and is part of Beet.TV’s Global Leadership Series.

Watch the on-demand video of “How Cookieless, Biddable IDs Can Close the Performance Gap.”