Involved Media’s Michael Dobson at Brand Innovators’ C-Suite & Marketing Leadership Livecast

In case you missed it, iNvolved Media’s Michael Dobson moderated a fireside chat with Taryn Rayment, CMO of FTD/ Proflowers as part of Brand Innovators’ C-Suite & Marketing Leadership Livecast. Some of the topics include digital’s impact on brand resets, testing new channels, the importance of “local,” and some exciting new partnerships on the horizon.

Other speakers at the event: John Koller, CMO of Hard Rock Digital, Maria Hokanson, EVP, US & Canada Marketing, Dairy Queen, Drew Brennan, Senior Client Partner at Nextdoor and more.

Click below for the video from the event. Their conversation starts about 1:52 in.