Talent

Kristi is the Managing Director for Involved Media. She is an experienced executive, skilled in marketing, media and client management.

With over 20 years in both traditional and performance media, her unique approach to campaign development balances efficiency and scale, while executing her clients’ tactical needs across national, regional, and local platforms. Kristi ensures that the Involved team delivers measurable, results-driven, and business-building integrated marketing campaigns with forward-thinking and creative solutions for each client.

Michael Dobson is the Global Chief Digital Officer, where he leads the company’s digital transformation and innovation agenda worldwide. With deep expertise across both agency and client brand, he has a proven track record of designing and implementing marketing strategies that drive measurable business growth.

Michael spearheads the development of next-generation digital products and solutions, positioning the organization at the forefront of an evolving media landscape. His leadership in biddable media—spanning programmatic, social, search, retail, and influencer marketing—continues to push boundaries and elevate how brands connect with consumers.

Previously, Michael held senior digital leadership roles at Horizon Media, Crossmedia, Media Assembly, and Michael’s Inc., where he built and scaled teams across social, programmatic, search, and influencer disciplines. Known for his ability to blend innovation with execution, Michael is dedicated to advancing client success through data-driven, future-focused media strategies.

Corinne Casagrande is SVP, Strategy, Research & Planning. Corinne leverages her background in business analytics to identify pockets of opportunity, maximizing marketing investment for clients. She brings experience from both creative and performance media agencies, with a background in developing brand strategies, relaunching products, conducting consumer research, and writing integrated marketing plans for brands.

Joanna is SVP, Strategy at Involved Media with over a decade of experience in the performance marketing space. She is a curious,  analytical thinker that effectively blends the art and science of media planning, to turn data into insights and strategies that accomplish client goals. Throughout her career she has worked with a broad range of clients, across various industry sectors, to create strategies that meet business objectives in regard to sales, awareness, and brand management.

Shukmei is SVP, Omnichannel Media at Involved Media. She oversees strategic investments across all media channels, including video, digital, audio and OOH. By fusing data analytics with her marketplace insights, Shukmei formulates measurable media campaigns that meet and exceed client objectives. Beyond her extensive background in performance marketing, Shukmei leverages the relationships forged over her career to create unique media partnership solutions for her clients.

Josh is the VP, Analytics at Involved Media. Josh is a marketer who loves numbers, with a knack for ideating analytical and creative solutions and driving campaign strategy. Prior to joining Involved, Josh has held management positions in both agency and client-side roles within the adtech space, most recently with the Growth team for connected fitness company, Tonal. His extensive experience spans across clients from diverse industries and stages of capital lifecycles, equipping him with a holistic understanding of how successful marketing campaigns can be applied to drive business success.