Involved Connected Audience Fall 2024 Report: Short-Form Video

Involved Connected Audience is back with a new Fall 2024 Report on Short-Form Video. If you missed the Connected Video 2024 Report presented last month, you can view it here.

To help our brands develop the most effective strategies, Involved Media recently conducted a survey of over 2000 respondents in August 2024, focusing on Connected Video in the United States, Canada and Australia. They asked consumers about their media habits across all platforms of short-form video.

Key findings from this portion of the study on connected video provide insights into the place of streaming video platforms in Americans’ daily lives.

Highlights from the US Short-Form Video Study

• • 70% of respondents watched short-form videos in the last 30 days.
  • The average number of platforms watched in the last 30 days by SF viewers is 2.7.
  • The average number of platforms watched daily by SF viewers is 1.4.
  • The average number of genres of short-form watched regularly is 3.3.
  • 2 in 5 short-form viewers say they have purchased through the platform directly.
  • 94% of respondents who watch a short-form video during prime time also report watching a long-form video type.
  • 83% of people under age 35 say they regularly watch short-form on a second screen.
  • 51% of people 18-24 say they’re watching TikTok daily.

View the full report here.

Source: Involved Media Connected Audience Study, US, Fall 2024

Source: Involved Media Connected Audience Study, US, Fall 2024

Source: Involved Media Connected Audience Study, US, Fall 2024

View the full report here.