We embraced a data-driven Out-of-Home strategy. Our deep dive into audience traffic patterns informed a carefully calibrated investment strategy, ensuring each dollar was placed for maximum impact.
Jackson Hewitt, the tax preparation service, faced the challenge of standing out against heavy-spending competitors during the brief, four-month tax season. Traditionally achieved through higher media spending, the company sought a cost-effective solution to increase brand visibility through share-of-voice.
This client wanted to generate qualified leads of high-net-worth individuals interested in private jet travel while attributing leads to offline conversions and reducing the overall new customer acqui...