[Infographic] Connected Audience Fall 2024 Report – Short-Form Video, Connected

Our Connected Audience series surveys US consumers about media habits across traditional and streaming channels to help brands better connect with their audiences.

In our latest infographic, we focus on short-form video viewership among the leading streaming platforms.

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Short-Form Video Viewership

• 70% of our recent Connected Audience survey respondents have watched short-form video in the last 30 days.

• YouTube Shorts: 68% of respondents that have ever watched YouTube Shorts, 44% have watched in the last 30 days.
• Facebook Reels: 61% of respondents that have ever watched Facebook Reels, 41% have watched in the last 30 days.
• TikTok: 56% of respondents that have ever watched TikTok, 38% have watched in the last 30 days.

Distribution of Time Spent by Platform

• TikTok maintains high daily engagement, each capturing 57% of viewers, along with Instagram Reels capturing 55% of daily viewers.
• Twitch Discovery maintains the highest weekly viewership, capturing 38% of weekly viewers.

View the Connected Audience Fall 2024 report on Short-Form Video