[Infographic] Connected Audience Fall 2024 Report – Video Viewership

Our Connected Audience series surveys US consumers about media habits across traditional and streaming channels to help brands better connect with their audiences.

In our latest infographic, we focus on video viewership among the leading streaming platforms.

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Streaming Service Viewership

• 98% of our recent Connected Audiences survey respondents confirmed they stream video content.

Viewership in the Last 30 Days

• Subscription Video on Demand (SVOD): 86% of respondents reported watching an SVOD
  • 69% watched an SVOD with Ads.
• User-Generated Content (U-Gen): 70% of respondents watch long form user generated video.
  • 58% watched long-form user generated with ads.
• Free Ad-Supported Streaming TV (FAST): Over half of the respondents (54%), have watched FAST channels.

Top Reason for Trying a New Platform

• 27% of respondents said their top reason for trying a new platform was because it was recommended by a family/friend.
• 25% of respondents had a specific show/event they wanted to watch, while 20% of respondents saying a new show or movies they wanted to watch.

Platform Started Using Most Recently

Peacock should be high alert for churn!

• 76% of respondents started using Peacock in the last 3 months compared to 60% of respondents who started using Netflix.

View the Connected Audience Fall 2024 report on Connected Video.