Involved Connected Audience Spring 2025 Report: Connected Video

Involved Connected Audience is back with its annual Spring report on Connected Video.

Involved Media recently conducted a survey of over 1900 respondents during February and March 2025, focusing on Connected Video in the United States. They asked people about their viewing habits across SVODs, FAST Channels, U-generated Content, and Linear TV.

Key findings from this portion of the study video provide insights into ways in which fans consume sports content.

Key Findings Uncovered:

• • • What are the consistent reach figures, and what is their contextual relevance in terms of location and timing?
    • Has platform reach stagnated as the adoption slows? Does this mean SVOD’s ad reach is also stagnating
    • What insights have emerged from the updated deep dive into time spent with video content?
    • What do we have to learn from a better understanding of the extremely high frequency viewer watching hours a day, compared to just tuning in for prime time?
    • How are different types of “average” audience members segmented, and what distinguishes them from one another?
    • What media behaviors tend to be complementary and what do people with similar media diets have in common?

Highlights from the US Streaming Video Study

• • • 87% of respondents watched an SVOD (Subscription Video on Demand) in the last 30 days
    • 72% of respondents watched an SVOD with ads in the last 30 days
    • 92% of respondents watched broadcast or cable TV in the last 30 days

Access the On-Demand Webinar and Spring 2025 Report on Connected Video.

Source: Involved Media Connected Audience, Study, US, Spring 2025

Source: Involved Media Connected Audience Study, US, Spring 2025

Source: Involved Media Connected Audience Study, US, Spring 2025

Access the On-Demand Webinar and Spring 2025 Report on Connected Video.