Involved Media’s Connected Audience Media Planning Advice: Follow the Tapestry Road

In a recent article with MediaVillage, “Involved Media’s Connected Audience Media Planning Advice: Follow the Tapestry Road,” Tess Erickson, Director of Strategy and Research, provides insight on media planning strategies for 2025 and beyond, based on data from Involved Media’s recent Connected Audience Survey on Connected Video and Short-Form Video.

In the article, Erickson gives advertisers recommendations on how and where to spend their video dollars. She also discusses short-form video and its effect on purchasing, along with audience reach, consumer engagement, and product categories.

Read the full article on MediaVillage.

View the Involved Media Connected Audience Fall 2024 Report on Short-Form Video and Connected Video.