Shukmei Wong Joins The Drum Panel at Cannes: Crack Identity in the Signal-loss Era

Involved’s Shukmei Wong, SVP of Omnichannel Media, joined a panel at Cannes hosted by The Drum to tackle one of the biggest challenges in digital marketing today: signal loss in a cookieless world.

Joining her on stage were Fabrice Beer-Gabel, SVP of Strategy and Partnerships at Intent IQ, and Dave Oliveira, SVP of Media Partnerships at TransUnion. The trio discussed how brands can stay ahead by using audience amplification through identity partnerships to reach audiences on all touchpoints.

Their message was clear: with third-party cookies fading into the background, the importance of marketers finding better ways to meet audiences where they are is more critical than ever.

Want to hear more about what they had to say about signal loss, identity partnerships, and audience amplification?

📰 Read the full article from The Drum.

🎥Watch the on-demand video “Signal lost, identity found: the power of audience amplification.”