Involved Connected Audience Fall 2024 Report: Connected Video

Involved Connected Audience is back with a new Fall 2024 Report on Connected Video. If you missed the Spring 2024 Report you can view it here.

To help our brands develop the most effective strategies, Involved Media recently conducted a survey of over 2000 respondents in August 2024, focusing on Connected Video in the United States. They asked consumers about their media habits across all platforms of streaming video.

Key findings from this portion of the study on connected video provide insights into the place of streaming video platforms in Americans’ daily lives.

Highlights from the US Connected Video Study

- 98% of respondents have streamed video at least once.
- 93% of respondents streamed long-form video in the last month.
  - – The average number of streaming services in Q3 increased to 6.1, up from 5.7 in Q1
- In the last 30 days:
  - – 86% of respondents watched an SVOD.
  - – 69% watched an SVOD with ads.
  - – 54% of respondents watched Free Ad-Supported Streaming TV (FAST)
  - – 70% of respondents watched long-form, user-generated platforms.
- 82% live in a household that has paid cable TV.
- The percentage of all respondents that subscribe to any traditional paid cable provider dropped from 63% to 56%
- The approximate average time spent watching long-form video is 34 hours a week.
- 81% of respondents report watching at least one platform daily.