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Digital Digest
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Digital Digest
September 4, 2024
Digital Digest 9.4.24
The latest news in the digital media space. Just in case you missed it....
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News
September 3, 2024
Navigating Pricing to Avoid Pitchforks
In Corinne Casagrande's latest MediaPost article, she discusses the impact of food price increases, consumer reactions, ...
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News
June 18, 2024
Involved Media’s Joanna Ruttner on Stage at Cannes
Discover our very own Involved Media, Joanna Ruttner, VP Director of Strategy & Planning, at Beet Tv's Global Leadership...
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Digital Digest
August 21, 2024
Digital Digest 8.21.24
The latest news in the digital media space. Just in case you missed it....
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News
August 6, 2024
Google + Third-Party Cookies: The Cookie That Never Fully Crumbles
With Google's recent announcement of reversing its stance on third-party cookies in Chrome, Michael Dobson, our Global C...
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Digital Digest
July 24, 2024
Digital Digest 7.24.24
The latest news in the digital media space. Just in case you missed it....
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Digital Digest
July 10, 2024
Digital Digest 7.10.24
The latest news in the digital media space. Just in case you missed it....
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News
July 2, 2024
Trend Watch: Spending On Memories Over Merchandise
...
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Digital Digest
June 26, 2024
Digital Digest 6.26.24
The latest news in the digital media space. Just in case you missed it....
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News
June 5, 2024
Involved Connected Audiences Spring 2024 Report: Streaming Audio
...
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News
June 3, 2024
Budget Over Brand: Consumers Are Trading Down
From fast food to financial services, people are looking for cheaper goods and services. May’s Consumer Confidence rep...
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News
May 31, 2024
New Media Agency Study Highlights Radio’s Modern Resilience
...
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Digital Digest
May 15, 2024
Digital Digest 5.15.24
The latest news in the digital media space. Just in case you missed it....
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News
May 7, 2024
Involved Connected Audiences Spring 2024 Report: CTV
...
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News
May 1, 2024
What’s Trending In Travel: ‘Paycations,’ More Solo Trips, Cooldowns
...
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Digital Digest
May 1, 2024
Digital Digest 5.1.24
The latest news in the digital media space. Just in case you missed it....
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News
April 3, 2024
Consumers Are Doing Great, But Your Highest Spending Cohort Might Not Be…
...
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Digital Digest
April 3, 2024
Digital Digest 4.3.24
The latest news in the digital media space. Just in case you missed it....
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Digital Digest
March 20, 2024
Digital Digest 3.20.24
The latest news in the digital media space. Just in case you missed it....
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Digital Digest
March 6, 2024
Digital Digest 3.6.24
The latest news in the digital media space. Just in case you missed it....
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News
February 29, 2024
Involved Media’s Michael Dobson Leads Brand Marketing Panel @ SXSW
Heading to SXSW? We'll be there! On Saturday, March 9, 2024 at 12:30 pm (CST), Michael Dobson, Involved Media’s Glob...
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News
February 23, 2024
How Agencies Are Tackling Growing Sports Media Fragmentation
Joanna Ruttner, VP Director of Strategy and Planning, shares insights on targeting today's sports fans in this article ...
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News
January 24, 2024
The Economy Is Rocking — Why Aren’t New Customers Flocking?
Many brands are struggling with new customer acquisition. Is the economy genuinely thriving for all, or is this a tale o...
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News
January 2, 2024
Doing More With Less In 2024
The shift in how consumers interact with media and technology has always impacted how marketers reach and engage with au...
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News
November 29, 2023
Consumers Still Spending — Just Not Giving
by Corinne Casagrande, SVP, Strategy For months, we’ve been fretting about an impending consumer spending pullback, wh...
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Industry Tips
September 15, 2023
TikTok Success: 5 Essential Strategies
TikTok has truly taken over and proven that it is here to stay, as its short-form video content continues to reimagine w...
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News
August 24, 2023
Congratulations Shukmei “Shuky” Wong On Your Cynopsis Top Women In Media MVP Award
by Kristi Tropp, SVP, Managing Director We’re excited to announce that Shukmei “Shuky” Wong was named a 2023 CYNOP...
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Industry Tips
August 15, 2023
Why Programmatic is Essential to Your Media Mix
What even is Programmatic Media Buying? What does Programmatic Media do well? How does Programmatic work with other chan...
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News
July 29, 2023
Spending Can Rise With The Sun, As Long As It’s Not Too Hot
Marketers have plenty of options to broadcast messaging in harmony with the weather. Programmatic prompts can help tem...
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Industry Tips
July 17, 2023
5 Key Reasons Why Data Is Crucial in Digital Advertising
In the fast-paced world of digital advertising, data plays a crucial role in achieving success. As we delve into the fiv...
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Industry Tips
June 15, 2023
2023: Top 3 Social Platforms Driving Results
As brands continue to evolve and grow their business, they soon realize how essential social media marketing is to their...
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News
May 25, 2023
Summer Travel Tradeoffs: More Heads In Expensive Beds
Who are the latest frontline workers having to explain the dynamics of supply and demand to frustrated customers? Trav...
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News
May 4, 2023
OK, I’ll (Still) Buy It: The Resilient Q1 Consumer
Analysts keep expecting consumers to pull back on spending, but consumers still haven’t gotten the memo. As Q1 reporti...
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News
May 2, 2023
Involved Media Adds ClearMD To Its Roster of Clients
iNvolved Media, an independent strategic digital media agency that plans, executes, optimizes and measures cross-channel...
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News
April 24, 2023
Sports Viewing Is More Fragmented Than Ever, But The Eyes Are Still Out There
It’s that sweet spot during the calendar year when sports fans are in their glory — whether it’s baseball, basketb...
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News
March 30, 2023
The U.S. Workforce Is Shrinking. Should Your Brand Care?
Marketers are pretty good at keeping tabs on sweeping demographic patterns. Trends like the aging U.S. population and ...
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News
March 8, 2023
Involved Media’s Michael Dobson at Brand Innovator’s Marketing Leadership Summit
Join us on Friday, March 10th, 2023 at 12:30 PM CST. iNvolved Media’s Michael Dobson, SVP Digital, will moderate a fir...
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Research
February 28, 2023
Streaming Study 2023
The latest in an ongoing study to understand how, when, what and why viewers stream video content....
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News
February 28, 2023
During Economic Uncertainty, Embrace The New
The most-talked-about economic downturn of all time may be upon us — or not, depending on the day. Consumers keep spe...
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News
February 23, 2023
Stream the Madness with eVolvedTV
New for 2022! Marketers looking for live NCAA Tournament CTV coverage can turn to the eVolvedTV Playbook, iNvolved Media...
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News
January 20, 2023
Watch Broadbeam At Brand Innovators’ Evolution Of Retail Summit
In case you missed us at Brand Innovators’ Evolution of Retail Summit, where Broadbeam’s Corinne Casagrande, SVP Str...
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News
January 13, 2023
Broadbeam At Brand Innovators’ Evolution Of Retail Summit
Join us at Brand Innovators’ Evolution of REtail Summit on Tuesday, January 17th, 2023 at 2:00 PM EST, where Broadbeam...
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News
January 10, 2023
Involved Media’s Michael Dobson at Brand Innovators’ Evolution of Retail Livecast
Join us on Tuesday, January 17th, 2023 at 12:00 PM EST. iNvolved Media’s Michael Dobson, SVP Digital, will moderate a ...
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News
December 20, 2022
Industry Trends To Keep An Eye On Next Year
If I had a crystal ball and could predict the future, I would have won the Powerball billion-dollar jackpot. But with ch...
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Research
December 6, 2022
US Individual Tax Preparation And Filing Behaviors – Topline Results
A proprietary study by Broadbeam Media and The University of San Francisco With many Americans changing how they filed t...
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News
November 18, 2022
It’s Not Too Late To Plan For The 2022 Winter Shopping Holidays
By Jingru Zhou, Research Analyst This Fall has been a season like we’ve never seen: early holiday deals from Amazon...
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News
November 1, 2022
Involved Media’s Michael Dobson at Brand Innovators’ C-Suite & Marketing Leadership Livecast
In case you missed it, iNvolved Media’s Michael Dobson moderated a fireside chat with Taryn Rayment, CMO of FTD/ Profl...
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News
October 27, 2022
Involved Media’s Michael Dobson at BI’s C-Suite & Marketing Leadership
Join us on Tuesday, November 1st 2022 at 12:00 PM EST. iNvolved Media’s Michael Dobson, SVP Digital, will moderate a f...
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Research
September 16, 2022
Video & Audio Usage Among Older Adults
A proprietary 3Q 2022 survey of Adults 55+ and their changing media habits, including traditional and streaming video an...
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News
January 22, 2024
iNvolved at Brand Innovators’ Women in Financial Marketing Livecast – Thursday, 7/14/22
Join iNvolved Media at Brand Innovators’ Women in Financial Marketing Livecast (Thursday, 7/14/22). At 12:40 pm, iNvol...
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News
July 14, 2022
Involved Media’s Marina Shafiro at BI’s Women in Finance Marketing Livecast
iNvolved Media’s Marina Shafiro (VP, Digital) moderated a fireside chat with Katie Berry, Agency Relations Director, U...
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News
March 11, 2022
iNvolved Media & IBM Fireside Chat
Michael Dobson, SVP Digital Media at iNvolved joined IBM’s Jessica Criscione, CTO, Marketing & Digital Sales, for a ...
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Research
January 31, 2022
Sports Streaming
We examine consumer attitudes toward and behaviors around streaming sports, from what they stream to where they stream i...
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News
January 20, 2022
iNvolved Media’s Michael Dobson & Liquid Death’s Greg Fass at Brand Innovators’ 2022 Kickoff Summit
On January 12th, the second day of Brand Innovators’ 2022 Kickoff Summit, iNvolved Media’s Michael Dobson (SVP, Digi...
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News
December 21, 2021
Involved @ Brand Innovators’ 2022 Kickoff Summit: 1/11-1/13
Brand Innovators, is hosting their 2022 Kickoff Summit, “Setting the Stage for 2022”, set to take place from January...
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News
October 25, 2023
Senior Adults’ Income Level A Major Factor In Signing On To TV Streamers
By Wayne Friedman While U.S. seniors — those 55 and older — continue to be slow to sign on to new streaming services...
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Research
November 19, 2021
COVID and Consumers
A breakdown of how respondents said they spent on selected product/services categories over the last year but relative t...
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News
November 15, 2021
Aggregation without Aggravation
By Zachary Santucci and Carl Mayer Previously in this series, we’ve discussed the expansion of the streaming ecosystem...
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News
September 3, 2021
Recruitment and Retention in Agencies after the Remote Revolution
Michael Dobson, SVP, digital media, spoke with Maya Middlemiss from Remote Report about ways iNvolved Media is giving ...
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Research
August 4, 2021
Q3 2021 AVOD Viewership
Q3 2021 study to determine who, how and why people are watching AVODs....
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News
July 27, 2021
Marketing with Stories 2021
Stories are evolving on Instagram, while disappearing from Twitter. Insider Intelligence | eMarketer interviewed iNvolve...
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News
July 20, 2021
Five Things You Need To Know To Successfully Manage a Remote Team
Tyler Gallagher from Authority Magazine interviewed iNvolved Media SVP, Michael Dobson about managing remote or hybrid t...
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Research
July 12, 2021
Work From Home Insights
How has working from home changed our media consumption?...
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Research
May 4, 2021
Video Cluster Analysis
Proprietary Broadbeam research (Q2 2021) uncovered four distinct clusters in an effort to better understand pandemic-rel...
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Research
May 3, 2021
Changing Media Lifestyles
Broadbeam ran a study in February 2021 to reevaluate our assumptions about lifestyles and media diets...
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