TikTok Beyond the Mobile Screen, Google Rolls Out AI Asset Generation for Ads, Netflix’s Premature Venture Into Programmatic Advertising, How Advertisers Are Grappling with the Influx of Retail Media Networks
TikTok Is Testing 15-Minute Uploads With Select Users, Brands Lose By Ignoring Gen X, Comscore’s Proximic Adds New Political Segments To The Trade Desk, Programmatic Platforms Are Opening New Gaming Worlds For Brands, Snap Helps Brands Streamline Creator Partnerships with New Solutions
The War In Israel — How Brands, Agencies And Ad Tech Firms Are Responding, The Latest in Generative AI News, Supporting Our Community This World Mental Health Day And Beyond, TikTok Experiments With Ad-Free Subscriptions
Despite Cooling Growth, CTV Is Lifting The Programmatic Market, TikTok Explores Partnership With Google To Drive Search Traffic, Pinterest Focuses On Possibility In New Global Ad Push, Brand Interactions Evolve On Social Media.
The Trade Desk and Tokopedia Pioneer a New Advertising Approach to Retail Media on the Open Internet, Meta to Deprecate Facebook News Tabs in 3 European Countries, Threads Adds New Desktop Functionality, and the Ability to Follow Specific Conversations, TikTok Launches In-Stream Shops to All U.S. Retailers in Latest eCommerce Push, Global Influencer Marketing Spend Expected to Hit $34 Billion in 2023.
Instagram may be making Reels longer to compete with TikTok, Google’s New GenAI Marketing Tools, Advanced Ad Targeting and Personalization, Walmart Launched Back-To-School ‘Supercampus’ Experience on Roblox
Linear TV Falls Below 50 Percent of Viewing for First Time, Instagram Adds a Musical Twist to Photo Sharing, X Enlists IAS, YouTube Music is Adding a TikTok-Style ‘Samples’ Short-Form Video Feed, What Does Generative AI Mean for Websites and SEO?
How Advertisers are Taking OOH Beyond Billboards, YouTube Faces Pressure From Agencies, X Change Makes Ad Labels ‘Less Noticeable’ After Twitter Rebrand, Gaming Culture Takes Center Stage as Marketing’s Biggest Opportunity, What Apple’s iOS 17 Privacy Shift Means for Marketers.
Netflix earnings preview, Meta updates facebook video experience, Marketing on Threads, Amazon Prime Day Sales Report.
YouTube Launches First Stage of Thumbnail A/B Testing in YouTube Studio, Programmatic Advertising Trends, Stats, & News, Meta is Launching Twitter Rival Called Threads, TikTok Expands Access to New TikTok Shop eCommerce Program, How AI is Revolutionizing SEO
Twitter Looks to Provide More Assurance for Ad Partners Amid Conflicting Data Claims, Pinterest Doubles Down on Vertical Video for Seasonal Ad Strategy, Meta Expands Reels Ads To Instagram, Tests AI Features, Google Is Forming A Policy On AI Content And E-E-A-T
Instagram Tests New AI Chatbot Experience in DMs, Live Audio Streaming Market Growth Revenue 2023, The Rise of Nano-Influencers, Walmart Connect Expands In-Store Ad Formats As Shoppers Return En Masse
