TikTok Is Testing 15-Minute Uploads With Select Users, Brands Lose By Ignoring Gen X, Comscore’s Proximic Adds New Political Segments To The Trade Desk, Programmatic Platforms Are Opening New Gaming Worlds For Brands, Snap Helps Brands Streamline Creator Partnerships with New Solutions
The Trade Desk and Tokopedia Pioneer a New Advertising Approach to Retail Media on the Open Internet, Meta to Deprecate Facebook News Tabs in 3 European Countries, Threads Adds New Desktop Functionality, and the Ability to Follow Specific Conversations, TikTok Launches In-Stream Shops to All U.S. Retailers in Latest eCommerce Push, Global Influencer Marketing Spend Expected to Hit $34 Billion in 2023.
How Advertisers are Taking OOH Beyond Billboards, YouTube Faces Pressure From Agencies, X Change Makes Ad Labels ‘Less Noticeable’ After Twitter Rebrand, Gaming Culture Takes Center Stage as Marketing’s Biggest Opportunity, What Apple’s iOS 17 Privacy Shift Means for Marketers.
YouTube Launches First Stage of Thumbnail A/B Testing in YouTube Studio, Programmatic Advertising Trends, Stats, & News, Meta is Launching Twitter Rival Called Threads, TikTok Expands Access to New TikTok Shop eCommerce Program, How AI is Revolutionizing SEO
Twitter Looks to Provide More Assurance for Ad Partners Amid Conflicting Data Claims, Pinterest Doubles Down on Vertical Video for Seasonal Ad Strategy, Meta Expands Reels Ads To Instagram, Tests AI Features, Google Is Forming A Policy On AI Content And E-E-A-T