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Budget Over Brand: Consumers Are Trading Down

From fast food to financial services, people are looking for cheaper goods and services. May’s Consumer Confidence rep...
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Digital Digest

Digital Digest 5.15.24

The latest news in the digital media space. Just in case you missed it....
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Digital Digest

Digital Digest 5.1.24

The latest news in the digital media space. Just in case you missed it....
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Digital Digest

Digital Digest 4.3.24

The latest news in the digital media space. Just in case you missed it....
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Digital Digest

Digital Digest 3.20.24

The latest news in the digital media space. Just in case you missed it....
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Digital Digest

Digital Digest 3.6.24

The latest news in the digital media space. Just in case you missed it....
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News

Involved Media’s Michael Dobson Leads Brand Marketing Panel @ SXSW

Heading to SXSW? We'll be there! On Saturday, March 9,  2024 at 12:30 pm (CST), Michael Dobson, Involved Media’s Glob...
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News

How Agencies Are Tackling Growing Sports Media Fragmentation

Joanna Ruttner, VP Director of Strategy and Planning, shares insights on targeting today's sports fans in this article ...
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News

The Economy Is Rocking — Why Aren’t New Customers Flocking?

Many brands are struggling with new customer acquisition. Is the economy genuinely thriving for all, or is this a tale o...
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News

Doing More With Less In 2024

The shift in how consumers interact with media and technology has always impacted how marketers reach and engage with au...
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News

Consumers Still Spending — Just Not Giving

by Corinne Casagrande, SVP, Strategy For months, we’ve been fretting about an impending consumer spending pullback, wh...
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Industry Tips

TikTok Success: 5 Essential Strategies

TikTok has truly taken over and proven that it is here to stay, as its short-form video content continues to reimagine w...
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News

Congratulations Shukmei “Shuky” Wong On Your Cynopsis Top Women In Media MVP Award

by Kristi Tropp, SVP, Managing Director We’re excited to announce that Shukmei “Shuky” Wong was named a 2023 CYNOP...
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Industry Tips

Why Programmatic is Essential to Your Media Mix

What even is Programmatic Media Buying? What does Programmatic Media do well? How does Programmatic work with other chan...
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News

Spending Can Rise With The Sun, As Long As It’s Not Too Hot

Marketers have plenty of options to broadcast messaging in harmony with the weather.  Programmatic prompts can help tem...
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Industry Tips

5 Key Reasons Why Data Is Crucial in Digital Advertising

In the fast-paced world of digital advertising, data plays a crucial role in achieving success. As we delve into the fiv...
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Industry Tips

2023: Top 3 Social Platforms Driving Results

As brands continue to evolve and grow their business, they soon realize how essential social media marketing is to their...
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News

Summer Travel Tradeoffs: More Heads In Expensive Beds

Who are the latest frontline workers having to explain the dynamics of supply and demand to frustrated customers?  Trav...
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News

OK, I’ll (Still) Buy It: The Resilient Q1 Consumer

Analysts keep expecting consumers to pull back on spending, but consumers still haven’t gotten the memo. As Q1 reporti...
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News

Involved Media Adds ClearMD To Its Roster of Clients

iNvolved Media, an independent strategic digital media agency that plans, executes, optimizes and measures cross-channel...
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News

Sports Viewing Is More Fragmented Than Ever, But The Eyes Are Still Out There

It’s that sweet spot during the calendar year when sports fans are in their glory — whether it’s baseball, basketb...
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News

The U.S. Workforce Is Shrinking. Should Your Brand Care?

Marketers are pretty good at keeping tabs on sweeping demographic patterns.  Trends like the aging U.S. population and ...
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News

Involved Media’s Michael Dobson at Brand Innovator’s Marketing Leadership Summit

Join us on Friday, March 10th, 2023 at 12:30 PM CST. iNvolved Media’s Michael Dobson, SVP Digital, will moderate a fir...
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Research

Streaming Study 2023

The latest in an ongoing study to understand how, when, what and why viewers stream video content....
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News

During Economic Uncertainty, Embrace The New

The most-talked-about economic downturn of all time may be upon us — or not, depending on the day. Consumers keep spe...
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News

Stream the Madness with eVolvedTV

New for 2022! Marketers looking for live NCAA Tournament CTV coverage can turn to the eVolvedTV Playbook, iNvolved Media...
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News

Watch Broadbeam At Brand Innovators’ Evolution Of Retail Summit

In case you missed us at Brand Innovators’ Evolution of Retail Summit, where Broadbeam’s Corinne Casagrande, SVP Str...
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News

Broadbeam At Brand Innovators’ Evolution Of Retail Summit

Join us at Brand Innovators’ Evolution of REtail Summit on Tuesday, January 17th, 2023 at 2:00 PM EST, where Broadbeam...
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News

Involved Media’s Michael Dobson at Brand Innovators’ Evolution of Retail Livecast

Join us on Tuesday, January 17th, 2023 at 12:00 PM EST. iNvolved Media’s Michael Dobson, SVP Digital, will moderate a ...
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News

Industry Trends To Keep An Eye On Next Year

If I had a crystal ball and could predict the future, I would have won the Powerball billion-dollar jackpot. But with ch...
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Research

US Individual Tax Preparation And Filing Behaviors – Topline Results

A proprietary study by Broadbeam Media and The University of San Francisco With many Americans changing how they filed t...
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News

It’s Not Too Late To Plan For The 2022 Winter Shopping Holidays

By Jingru Zhou, Research Analyst This Fall has been a season like we’ve never seen: early holiday deals from Amazon...
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News

Involved Media’s Michael Dobson at Brand Innovators’ C-Suite & Marketing Leadership Livecast

In case you missed it, iNvolved Media’s Michael Dobson moderated a fireside chat with Taryn Rayment, CMO of FTD/ Profl...
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News

Involved Media’s Michael Dobson at BI’s C-Suite & Marketing Leadership

Join us on Tuesday, November 1st 2022 at 12:00 PM EST. iNvolved Media’s Michael Dobson, SVP Digital, will moderate a f...
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Research

Video & Audio Usage Among Older Adults

A proprietary 3Q 2022 survey of Adults 55+ and their changing media habits, including traditional and streaming video an...
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News

iNvolved at Brand Innovators’ Women in Financial Marketing Livecast – Thursday, 7/14/22

Join iNvolved Media at Brand Innovators’ Women in Financial Marketing Livecast (Thursday, 7/14/22). At 12:40 pm, iNvol...
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News

Involved Media’s Marina Shafiro at BI’s Women in Finance Marketing Livecast

iNvolved Media’s Marina Shafiro (VP, Digital) moderated a fireside chat with Katie Berry, Agency Relations Director, U...
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News

iNvolved Media & IBM Fireside Chat

Michael Dobson, SVP Digital Media at iNvolved joined IBM’s Jessica Criscione, CTO, Marketing & Digital Sales, for a ...
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Research

Sports Streaming

We examine consumer attitudes toward and behaviors around streaming sports, from what they stream to where they stream i...
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News

iNvolved Media’s Michael Dobson & Liquid Death’s Greg Fass at Brand Innovators’ 2022 Kickoff Summit

On January 12th, the second day of Brand Innovators’ 2022 Kickoff Summit, iNvolved Media’s Michael Dobson (SVP, Digi...
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News

Involved @ Brand Innovators’ 2022 Kickoff Summit: 1/11-1/13

Brand Innovators, is hosting their 2022 Kickoff Summit, “Setting the Stage for 2022”, set to take place from January...
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News

Senior Adults’ Income Level A Major Factor In Signing On To TV Streamers

By Wayne Friedman While U.S. seniors — those 55 and older — continue to be slow to sign on to new streaming services...
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Research

COVID and Consumers

A breakdown of how respondents said they spent on selected product/services categories over the last year but relative t...
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News

Aggregation without Aggravation

By Zachary Santucci and Carl Mayer Previously in this series, we’ve discussed the expansion of the streaming ecosystem...
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News

Recruitment and Retention in Agencies after the Remote Revolution

Michael Dobson, SVP, digital media, spoke with Maya Middlemiss from Remote Report about ways iNvolved Media is giving ...
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Research

Q3 2021 AVOD Viewership

Q3 2021 study to determine who, how and why people are watching AVODs....
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News

Marketing with Stories 2021

Stories are evolving on Instagram, while disappearing from Twitter. Insider Intelligence | eMarketer interviewed iNvolve...
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News

Five Things You Need To Know To Successfully Manage a Remote Team

Tyler Gallagher from Authority Magazine interviewed iNvolved Media SVP, Michael Dobson about managing remote or hybrid t...
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Research

Work From Home Insights

How has working from home changed our media consumption?...
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Research

Video Cluster Analysis

Proprietary Broadbeam research (Q2 2021) uncovered four distinct clusters in an effort to better understand pandemic-rel...
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Research

Changing Media Lifestyles

Broadbeam ran a study in February 2021 to reevaluate our assumptions about lifestyles and media diets...
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